Influencers at AW Chang Corporation
January 11 2022
As a clothing corporation, AW Chang Corporation strives to maintain a close connection with our customers. We know that clothing is an essential part of our lives for protection, self-expression and a sense of community. Clothing is more than just a piece of fabric. For this reason, we have ramped up our influencer programs and connected with personalities who we felt aligned with our brands’ clothes and would connect well with our customers.
In 2021, our brands- W.R.K, CON.STRUCT and Brooklyn Brigade ran some successful influencer campaigns and will continue to build more partnerships with like-minded individuals. Our 2021 influencer programs included:
W.R.K Summer #GOODWRK Influencer Campaign
W.R.K merges function with aesthetics to create clothing that is multi-purpose, comfortable and compatible for men to thrive in their life and work, in any field or industry. For this campaign, W.R.K connected with successful men from varying fields of work to wear and review our clothing as it relates to helping them get their work or post-work activities done. Some influencers in this campaign included Justin Q. Williams (Interior Designer & HGTV star), Greg Tinari (Creative Consultant), Mark Bay (Digital Creator), Bret Hoffer (Digital Creator), and One Dapper Street & The Style OG.
WRK Reworked Shirt Campaign
W.R.K is the home of the Reworked Shirt. Our Reworked Shirt combines the look of a dress shirt with the comfort of a t-shirt. It is constructed with two fabrics: the front is regular shirt material with perfectly matched, stretchable jersey sleeves and back. Influencers who included Nathan Ma (cuffington), Nick Urteaga (coastalflicks), Greg Tinari (menstyleguide), and Justin Q. Williams, demonstrated the versatility, practicality and comfort of this unique shirt.
Brooklyn Brigade Cool Tech Dress Shirt Campaign
As a brand with a passion for travel and exploration, Brooklyn Brigade incorporates smart technology fabrics to complement the active and traveling man’s lifestyle. Our Cool Tech Dress Shirt is a 4-way stretch shirt with cooling comfort technology, moisture-wicking and antimicrobial properties. With our shirts, influencers demonstrated that dress shirts don’t have to be stiff and uncomfortable. Content creators were Adam Gonon, Diego Leon (dandyinthebronx), and Derrick Brownie (thedrk_knight).
CON.STRUCT Women’s Loungewear Campaign
Our fun print-loving brand launched its first women’s collection in the summer of 2020. This women’s line is part of CON.STRUCT’s Animal Guardian Collection that supports Best Friends Animal Society with a $25,000 donation. Our two influencers for this campaign, Vania and Liz McGuffin (withwonderandwhimsy) rocked the women’s loungewear while sharing their love for their own pets.