Brooklyn Brigade x Macy’s Immersive Customer Experience
November 07 2019
On Thursday, November 7th, Brooklyn Brigade created an immersive shopping experience for customers inside Macy’s Herald Square flagship.
Customers were invited to snap a keepsake photograph featuring projections of the endangered animals represented in the Brooklyn Brigade fall 2019 collection – The Gray Wolf, Polar Bear, Humpback Whale, and Bald Eagle.
Customers were all given a reusable gift tote and water bottle after participation. The gift items were designed as a part of Brooklyn Brigade’s “Subzero” story, which raises awareness toward the endangered Polar Bear.