Brooklyn Brigade x Macy’s Immersive Customer Experience

November 07 2019

On Thursday, November 7th, Brooklyn Brigade created an immersive shopping experience for customers inside Macy’s Herald Square flagship.

Customers were invited to snap a keepsake photograph featuring projections of the endangered animals represented in the Brooklyn Brigade fall 2019 collection – The Gray Wolf, Polar Bear, Humpback Whale, and Bald Eagle.

Customers were all given a reusable gift tote and water bottle after participation. The gift items were designed as a part of Brooklyn Brigade’s “Subzero” story, which raises awareness toward the endangered Polar Bear.

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